Custom software development and consulting. A brand built on pride in the craft: every delivery is a piece to showcase, not just a box to check.
Concept
Pride · Spectacle · Mastery
Symbol
The rotor — axes in motion
Voice
Bold, confident, no excess
Sector
B2B software engineering
01 — The symbol
The Rotor
Three identical blades spinning around a shared axis. An original abstraction of the spinning-axe gesture: speed, precision and control. No literal weapon — pure geometry in perpetual motion.
01120° rotationThe three blades repeat in perfect radial symmetry, creating balance and a sense of continuous spin.
02Asymmetric edgeEach blade combines a straight edge and a beveled one — evoking the cut without depicting a real axe.
03Empty central axisThe meeting point stays open: the focus is the motion, not the center.
04A single weightThe symbol works in positive, negative and monochrome without losing identity.
02 — The logotype
Logo versions
The type block uses Archivo Black in uppercase with tight tracking. "SOFT" is dimmed to give hierarchy to the brand's root without splitting the word.
DRAVENSOFT
Primary · horizontal
DRAVENSOFT
Vertical · stacked
DRAVENSOFT
Monochrome · single ink
03 — Color
Palette
A warm black base for prestige, bone for breathing room, and two accents that light up the brand: crimson as the primary voice and gold as the mark of distinction.
Ink
#141010Base
Crimson
#B52A20Accent 1
Gold
#C5A059Accent 2
Bone
#F3EDE5Text/BG
04 — Typography
Typographic system
Archivo for impact and headlines; Familjen Grotesk for legible body copy; Spline Sans Mono for technical labels and data — the nod to "software."
Aa
ARCHIVO · DISPLAY
500 Medium700 Bold900 Black
Exalt every line of code.
Aa
FAMILJEN GROTESK · BODY · SPLINE SANS MONO · DATA
400500700MONO 400/700
We build custom software for companies that won't settle for generic. Every project is a piece to showcase. // 0123456789